It may sound like a fairly simple if challenging, idea - to cycle over sea and land from one end of the country to the other - but there's a lot that actually goes into making this possible. We wouldn't be able to take on this challenge without our partners. We are looking for partners to help us fund the production of a documentary and support us with expedition kit and equipment. The film is being created to highlight the importance of green spaces for human wellbeing and natural habitats and our aim is for it to be shown at sport, environmental and adventure film festivals.

If you're interested in supporting us, our sponsorship team would love to hear from you at [email protected]

Example Product Brand Placement video

Video filmed, edited and produced by Daniel Williams.


There are a number of different ways and levels for how you can get involved as one of our partners:

Gold Partner (value of £3000):


Our team will be available after the event for an exclusive motivational talk, and you will a PR event as well as frequent social media mentions. Of all the partners, the Gold Partner is the most prominent and gets everything the other levels have as well.

Silver Partner (value of £2000): This is our next most prominent partner. You’ll have your logo prominently positioned on our team gear and our support vehicle, as well as on our website, and get live email updates from the trip. You will have their logos on banners and flags at key points in the journey. This is in addition to the offerings of the Bronze level.

Bronze Partner: For companies that provide £1000 or goods, services, or equipment that help us on our journey, you automatically become one of our Bronze Partners. You’ll get social media mentions, endorsements of your services, presence in our documentary and in the film credits and poster. You also get the opportunity to feature in our podcast. You can also choose to upgrade to one of the higher packages, should you desire.



Read more about our Partnership levels and offerings below. We offer bespoke partnerships too on request and would be happy to discuss this further.


We extend our deep gratitude to all of our current partners who in some way are supporting our endeavour without them this adventure and film wouldn’t be possible, so thank you again from the Pedal 4 Parks team!


It’s true – we are the only supplier in the UK to offer 100% real, green electricity and gas. We’ve been championing the supply of green energy in the UK for over 20 years; never compromising on the quality of the energy that we supply and the service that we provide to our customers up and down the country. You could say that we’ve paved the way for others to follow.

All our energy is sustainably generated, often in weird and wonderful ways. And our EKO Energy Tariff provides choice for people who want to take the meaning of ‘green’ a step even further by only using energy that has been generated in places that avoid harming migrating birds and fish.

Find out more about our sustainable energy and going green today – honestly, it’s one of the easiest things you can do to help fight climate change here in the UK.


PensionBee is the UK’s leading online pension provider, enabling customers to interact with their savings through a unique combination of smart technology and dedicated customer service. It has helped thousands of customers be Pension Confident, by enabling them to transfer their old pensions together into one simple online plan.



Customers can manage their pension online like they manage their bank account: checking their real-time balance, viewing their projected retirement income, and setting up contributions and withdrawals effortlessly. Its range of plans are tailored to customers’ needs and are 100% FSCS protected. Plans are managed by some of the world’s largest money managers including: BlackRock, HSBC, Legal & General and State Street Global Advisors.



PensionBee believes pension providers have a key role to play in the transition from the carbon economy to one based on 100% renewable energy sources. One of its plans, the Future World Plan is a responsible pension that invests money into companies that pledge to move to an environmentally-friendly economy, and uses an ‘engagement with consequences’ approach. 



In response to customers asking to move away from fossil fuel companies and help them create the change they want to see in the world, PensionBee will soon be launching the UK’s first mainstream fossil fuel free fund. To find out more and sign up to the waiting list visit

Vectos Group are one of the largest independent consultancies in transport planning, infrastructure design and flood risk. With a focus on commercial and social value, we bring development forward positively and sustainably.


Ours is a holistic approach. We design, plan and model smart, integrated, multi-modal, low carbon transportation solutions.

We also understand and shape planning policy. Our resulting track record in successful planning consents, appeals and peer reviews is second to none.

Our project experience spans developments that require innovative thinking and attention to detail as well as projects that need a practical and swift resolution.

We have worked on nationally significant regeneration schemes, garden towns, city centre commercial and residential projects, leisure and sports destinations, public sector projects, strategic rail freight interchanges and power stations.

Whatever the scale or scope, we enable development to be brought forward positively, optimising commercial value and placemaking to make schemes successful.

A team of over 150 specialists serve all regions of the UK from offices in London, Cardiff, Birmingham, Manchester, Bristol, Exeter and Leeds. We also have a dedicated research division working in the UK and Bonn.

With a vision to lead the way in mobility solutions, Vectos Group aims to deliver a valuable and lasting contribution to society through the creation of healthy, sustainable and resilient places.

EO stands for ‘Electricity Online’ – an idea integral to our vision of designing smart energy technologies for the future. Through integrations with solar panels, battery storage and smart home devices – EO will enable individuals to remove their dependency on the grid. We’re working to create a new energy ecosystem which gives people the power of energy autonomy.

We offer our clients a full range of intellectual property services, across a broad range of technologies. Our unusual blend of IP and commercial skills are used, in partnership with our clients, to build a commercially focused robust IP position.

We help our clients obtain patents, trade marks and design registrations and use our commercial skills to identify where value can be enhanced or extracted, whether through selective licensing, selling or enforcing.

We have unique experience in the use of advanced patent searching tools to assist with identifying and evaluating new inventions, analysing existing patent landscapes, comparing company patent positions, valuing patent portfolios and identifying licensees and potential infringers.

We also advise in relation to Intellectual Property rights owned by third parties and associated disputes.

Silver Partners

Performance is at the heart of what we do. We create boards that perform for everybody, regardless of age or ability. We want to get as many people out on the water as we can, in the safest and most reliable way.

There’s literally nothing quite like a Red Paddle Co board. Nobody sweats over the small stuff as much as we do. We don’t simply make cookie-cutter boards and slap a logo on it. In fact, we’re the only paddleboarding company that operates from its own private facility.

Mobvoi’s aim is to define the next generation of human-machine interaction, creating a more natural and intuitive way for people to interact with machines. As a technology company driven by innovation, Mobvoi has developed a series of proprietary AI technologies that establish an”end-to-end” human-computer interaction system architecture, including speech signal processing, wake words, speech recognition, natural language understanding, dialogue management, vertical search, speech synthesis, knowledge graph and more.

Sykes Holiday Cottages and its family of brands offer over 16,500 holiday homes, from property owners with a varied selection of self-catering accommodation, throughout the UK and Ireland.


As well as offering the very best in Staycations, across the Sykes family there are many initiatives around giving back to charity, the community and the environment. Through local fundraising, supporting our Charity Partner of the Year and team volunteering, Sykes is proud that their entire team dedicate their time and effort to giving something back.


Alongside their staff nominated Charity Partner, Teenage Cancer Trust, Sykes also supports local charities and community initiatives around Chester and the regional offices. Current initiatives include the Sunflower Appeal with St John’s Hospice, work with Passion for Learning sponsoring an enrichment club and membership of the Cheshire West voluntary Action charity. Sykes also support environmental initiatives including partnerships with Chester Zoo and National Parks, which involves conservation projects and multiple volunteering opportunities for the staff.


Sykes Holiday Cottages are proud to be partnering with National Parks for the 3rd consecutive year.

We are New Heights. A family owned wholesale distributor of outdoor gear that operates throughout the UK & ROI. Our company was founded in 2014 but it’s built on over 30+ years of experience within the outdoor industry. We believe in developing lasting relationships with our partners, flexibility and not losing the “human touch”. Our team is made up of outdoor enthusiasts and we regularly look at our business to see where we can reduce our environmental impact to play our part in preserving the world we so love to explore.

EthicaCBD pride themselves on sticking to their core principles of ethical practice so that they can continue to be a CBD company in which you can firmly place your trust. They deliver impeccable quality CBD with every drop… EthicaCBD aren’t afraid to stick their heads above the parapet when it comes to doing what is right for both the consumer and this beautiful planet we call home. At every stage of the process, their CBD products are proudly cruelty-free, vegan-friendly, and free from toxins and heavy metals. The company was built on their personal experiences that using CBD can change lives and their mission is to make those benefits available to all those who are searching for a natural remedy to the issues we face daily. EthicaCBD provide top quality CBD products for a brighter, lighter version of you..

Volvo Cars has one of the most ambitious climate plans in the car industry. We aim to reduce our CO2 emissions per car by 40 percent between now and 2025, a first tangible step towards our long-term goal of becoming climate neutral by 2040. We realise that electrification alone is not enough, and so our climate ambitions go beyond radically reducing tailpipe emissions through all-out electrification. We will also tackle carbon emissions in our manufacturing network, our wider operations, our supply chain and through our approach to recycling and reuse of materials.

Climate Partner offers companies climate action solutions: from carbon footprints and climate action strategies all the way to climate neutral products with the support of international carbon offset projects.

Mako provides liquidity to global derivatives markets, primarily through options market making. Our proprietary technology, developed and refined over the last two decades, helps us stay ahead of the curve. We grow, innovate and embrace new challenges together, driven by an ambition to be the best at what we do.


Purposefully crafted with great-tasting, wholesome ingredients, CLIF BAR® energy* bars have been fueling world-class competitors and everyday athletes for more than 25 years.

CLIF BAR® energy bar is a delicious, plant-based bar made with ingredients, like organic rolled oats, that challenged all the expectations of energy food. Today, it remains the ultimate reflection of our ongoing commitment to crafting foods with purpose, for people, and the planet.

Plant-based energy* (*Vitamin B12 contributes to normal energy-yielding metabolism)

Made with wholesome and nutritious ingredients

Plant-based ingredients

9-11g of Protein

Good source of protein

Good source of fibre

Rainforest Alliance Certified Cocoa Seal

Based in Portland, Oregon, Columbia Sportswear is a global outdoor brand that crafts active lifestyle gear fortified with industry-leading technologies and tested in our own backyard. Our apparel, footwear, and accessories reflect our Pacific Northwest heritage and indomitable spirit.

Level Design Studio exists to LEVEL the playing field. Making BIG agency talent accessible to evolve brands with integrity

Established in 1952, Vittoria is one of the world’s leading manufacturers of bicycle tyres, with an annual production of more than 7 million tyres.

Vittoria develops the best racing tyres at all levels and is the only bicycle tyre manufacturer capable of producing four different rubber compounds in a single tyre.

Vittoria is also the first company in the world to use the wonder material, Graphene, in its bicycle tyres, providing unrivalled speed, grip and durability – ever since 2015, Vittoria has been #PoweredByGraphene!

More than 30 professional cycling teams across road, cyclocross and mountain bike disciplines rely on Vittoria for their success every year, with recent victories including the Tour de France 2020 overall win and 10 stage wins, La Vuelta 2020 overall win and UCI MTB World Championships XCO win, Pro Elite Men.

“We are with you on every ride.”

Velo Atelier is the creator of the world-leading Clinical Bike Fit™. Their fitting expertise is backed up by over 30 years of experience designing and building bikes at the highest level.

Torquay Watersports is owned by RibQuest renowned British manufacturers of quality custom built RIBs for leisure, commercial and military markets. Torquay Watersports has our rib charter, water bikes and now the Raptor – England’s fastest 12m passenger rib ride on the water. They are based in the South West of England in Torquay. RibQuest has delivered RIBs to commercial markets, professional services, tenders for superyachts, dive clubs, safety patrols and all types of leisure markets. Oh……and not to mention the odd extreme TV survivalist. The flagship design is the ‘Velocity’ class with variants up to 12 metres in length, all capable of over 70 knots.

Bob started by selling all around the country from the back of a van to shops and has expanded greatly over the years. This soon took-off and Bob bought himself a building to start distributing from in Atherton, Lancs. From here, the business has grown from strength to strength. At Bob Elliot & Co we specialise in providing a good quality service for authorized retailers. We provide the cycle trade industry with well over 2913 variations of 2785 excellent quality items from over 52 suppliers. All our products are broken down into 91 main categories with a total of 421 subcategories, we sell to many authorised retailers throughout the UK.

Our waterproof cases are ideal for outdoor sports, watersports, leisure and travel.

They’re designed to meet the standards of professionals around the world.

We’ve been making cases for over 30 years and we’ve sold over 5-million.

Our warranty is cast-iron and our reputation is rock-solid.

Join the Aquapac family and waterproof your gear today.


All our power banks are charged with 100% renewable energy.


Return & reuse units across events and venues then we upcycle to areas with no electricity.

Pyramid Travel Products

Pyramid Travel Products is a family run business headquartered in Kelso in the beautiful Scottish Borders. Part of the Scotmas Group, a world leader in hygiene protection and water treatment, we develop and manufacture products that protect against the many insects and water-borne diseases that can be encountered by travellers around the world. 

Myles Challenges

Automated Tracking. Two tap integration with Strava means you can add your activities to your challenges in a hassle free and automated way.

Our aim is to make something that can make epic fitness challenges accessible to all and that provides fun fitness motivation. We listen to feedback from all of our users. Just some of the features that users have requested that we’ve already implemented include:
group chats, Strava integration, completion reports, KM / Miles option
and having multiple active challenges.

Coup d’Barre – Training Partner

One of our biggest motivations was to see these magnificent landscapes that nature offered during training and competitions. But year after year, we started to see more and more garbage in nature with the democratization of sport. Seeing waste in nature is one thing, but coming from other athletes it has destroyed it. We came to the conclusion that biodegradable packaging was not a solution. Because although they deteriorate over time, it takes several months and still taints the landscape. So we made our bars with compostable packaging instead.


Komoot‘s route planning app technology is essential for millions of people from intrepid explorers to those who just bought their first road bike to better find, plan and live authentic outdoor experiences. Komoot will design an adventure that’s tailor-made for your chosen sport-type.


Hüma – Training Partner

Hüma is a 100% all-natural, great tasting energy gel and protein smoothie – promoting a healthy lifestyle while providing nutrients to help athletes better endure whatever comes their way. 



Phynova is providing the blokes with joint and muscle relief, which is essential after long hours of training and the cycle itself. The product is derived from the plant Sigesbeckia, and has a rich history of use in oriental medicine for management of all types of musculoskeletal pains and promoting healthy joints.


Mount Mayon

Mount Mayon are the original pioneers in the development of the pili nut, their production facility is the highest certified HACCP and GMP facility of its kind in the world solely for the purpose of producing the highest quality, freshest and delicious pili. The pili nuts grow in areas of natural rainfall which makes production morally sustainable and are hand-picked and hand-cracked. The pili nut has more fibre, vitamin E and magnesium than any nut on the planet. With the same amount of protein as an almond and the fat content being similar to an avocado, it is the perfect fuel for endurance athletes.


Leaping Fish

Leaping Fish have developed Cyclists Chamois Balm to provide cyclists with an effective natural solution to friction and saddle sores developed through long distance rides. Discomfort from these sores can seriously impair cycling performance; with this balm the blokes shouldn’t have issues and will have an enjoyable ride!


Olly’s olives – Training Partner

Olly’s Olives are perfect on-the-go snacks. They come in small unpasteurized pouches from Greece which don’t have messy oils. These olives provide an essential source of energy and all-important fatty acids, fats and oils, a crucial part of a cycling diet. Unsaturated healthy fats including omega-3 have been shown to speed-up recovery in athletes by reducing inflammation and improving protein synthesis.



GripGrab create cycling accessories for all weather conditions. Their quality products will make the difference between being too hot or cold, wet or dry, aerodynamic or flappy and being seen or not. Just what the blokes need!



MaxxRaxx have been producing the best in class means of bike transportation in the UK. We are delighted to partner and use their premium cycle carrier for our journey and training sessions, with ease, strength and versatility we are safe in the knowledge our bikes are secure!

OTE Sports Ltd – Training Partner

OTE focus on demystifying sports nutrition and offer straight-forward, scientifically backed nutrition and advice for endurance athletes. They have supported us with bars to use in our training to improve the blokes performance and general fitness.


Daniel Wai Li Williams Photography specialises in adventure photography in all seasons and conditions with adventurers and epic landscapes. Check out Daniel’s website.

With a history dating from 1571, Harrogate Spring is Britain’s oldest bottled water and has been revered by Royalty and enjoyed across the world for centuries. First bottled in 1740, it is ‘The Original British Bottled Water’ from ‘The Original British Spa Town’ of Harrogate in North Yorkshire. Internationally-renowned as one of the finest still and sparkling spring waters, recognised not only for its exceptional mineral balance and purity but also for its distinctive, classically British style.


Care for the environment and social responsibility form a key part of their DNA. Operating one of the most technologically-advanced and environmentally-efficient facilities in the world, Harrogate Spring has been sending zero waste to landfill since 2010. Their distinctive diamond bottles are an example of smart packaging technology. They have been designed to compact when twisting for easy recycling. This takes up less room on-the-go and in the recycling bin.


All bottle components are 100% recyclable, made with 51% recycled content and sourced from within 90 miles of site. In 2020, they achieved B Corp accreditation, joining a group of businesses acting in a sustainable and transparent way, achieving the highest environmental and social standards.

Swim Secure® products are used by competent swimmers to increase visibility in the open water. They are suitable for use by open water swimmers, triathletes, recreational swimmers, families and everyone in between. #BeSaferBeSeen.

The Cheeky Panda make household, baby and beauty products out of glorious bamboo – that are not only good for you but our planet, too! We’re on a green mission for sustainability, we want to inspire people to ditch the mundane and get involved in eco-friendly products for a happier future. Join us on our journey!

Small Beer specialises in brewing classic beer styles below 2.8% ABV.

Their mission is to provide an answer to the everyday extremes of ‘drinking’ and ‘not drinking’, where you can enjoy the world-class taste that’s full of flavour but doesn’t get in the way of your tomorrow.

Small Beer is all about seeing the bigger picture through constant innovation and use only the finest ingredients, focusing on flavour maximisation over alcohol creation.

Everything they do is with our world in mind, which has seen them become London’s first brewery to be awarded B Corp certification – a global organisation that recognises businesses who reach the highest standards of social and environmental impact.

Solve is a high-end web design and SEO company. They create and design websites that are proven to help businesses grow organically. Based on the coast of North Cornwall, Solve helps businesses all over the UK and Europe. As a certified B Corporation, they meet the highest standards of social and environmental impact. Solve plants over 100 trees per month, it represents growth of their client websites while helping the planet and people.

Sierra Designs believe in creating equipment that empowers people to get outdoors with products that are accessible, thoughtful and beautiful.

We believe that social responsibility is found in the way in which our gear is manufactured and by actively supporting causes that are committed to improving the planet and empower people to Think Outside.

Our social responsibility policy, the Exxel Outdoors Code of Conduct, has guided us since 1995 to ensure the most ethical practices, improvement of working conditions, and protection of the rights of people in factories around the world where our equipment and apparel is made. Being socially responsible is a huge priority—whether we’re partnering with vendors or providing peace of mind to stakeholders (our employees, customers and the general public).


We are Absolute-Snow, the leading Snowboard, Ski, Climb, Outdoor and Watersports retailer worldwide. Owned and run by people who are active in the sports you love, we are here to be your guide to the very best mountain sports equipment on the market today. This is all about the experience, getting outside, loving what you do and putting a smile on your face. We will get the right equipment to help you reach that summit, put in the deepest turn of your life or conquer your fears by learning something new. Whether you’re a seasoned pro or just starting out, Absolute-Snow care about your adventure and pride ourselves on delivering both market leading products and excellent value for money to our loyal customers.

Ethics come before profits at Friendly Soap, from start to finish, no stone is left unturned in the quest to produce zero-impact soap.

The Plastic Free Shop is a go to online resource selling carefully selected plastic free alternatives to everyday products.

We started our business to be a ‘force for good’ in the coffee sector and help solve a number of social, economic and environmental problems that threatens the availability of coffee in the future.

For many farmers who sell their coffee into the commodities market, the price paid for their crop barely covers the cost of production.  This has a terrible impact on the coffee growing communities resulting in poverty and a very low quality of life.  

These economic challenges are further exacerbated by the unfavourable climate changes, which result in volatile weather patterns causing soil erosion, devastating fungal plant diseases and higher temperatures, which pushes growing up to higher altitudes and smaller farming areas.

So just when the farmers need more help, the market continues to pay rock bottom prices for crops.  This just isn’t fair or sustainable.

Our policy is only to buy only Specialty grade coffee, for which farmers are paid a fair price and we are assured of great-quality, delicious coffee.  We are working towards all of our coffee being purchased in financially transparent arrangements.

This clear vision combined with our commitment to nurturing our brilliant team and positive relationships with suppliers and clients and a low environmental impact is why we met the criteria for B Corp certification.

Nikwax, global leader in high performance, environmentally-friendly waterproofing solutions, has become the first outdoor brand ever to receive a Queen’s Award for Enterprise in Sustainable Development. The award is the most prestigious British environmental award and is testament to Nikwax’s clean waterproofing technology and its commitment to promote sustainable practice.

We’re breathing new life into holiday homes and parks

Our tranquil parks are a breath of fresh air. Set in beautiful parts of the UK, they’re special places where you can connect with nature and feel instantly at home. A drive, not a dreaded flight away, they give you the freedom to quickly escape to the great outdoors, relax, recharge and explore. They’re a real family home from home.

We’re helping families reconnect

Now more than ever, we all need to disconnect from the hustle and bustle of modern life, connect with each other and get closer to nature. Power down the iPad and go for a paddle on a golden sandy beach. Ditch quick sandwiches on the go for long leisurely family picnics with stunning views. Quality family time is incredibly precious.

A natural lifestyle changer

Own one of our holiday homes or luxury lodges and life will never be the same. It gives you the option to head for the country or seaside whenever and as often as you wish. You get to set the pace of life. Lose yourself in a book one day, ride off the beaten track or hit a sandy beach the next.

There’s no place like home

We all know that holidays are exciting, yet we still miss our home comforts. That’s perfectly natural, but what’s wonderful about owning one of our holiday homes or luxury lodges is that when you arrive, all your personal touches are there just waiting for you, like your favourite mug and rug. You just feel instantly at home.

The grass really is greener

Together, our homes create warm and friendly communities all of their own. They’re perfectly located in safe, carefully maintained parks in some of the most beautiful parts of the UK. Set in untamed natural scenery, each is a true home from home. The ideal base for living a healthy outdoor lifestyle that you’re also free to share with visiting family and friends. Peace and tranquility whenever you need 



Support as an individual

Become part of our journey by joining our Club!

Credit: Daniel Williams

We cannot do this alone because all offers of support, contribution and kindness – financial or otherwise (donating to our charity) adds you to our story. If you are contributing to our film you will be mentioned in the credits of the film as a supporter! Please donate to our crowdfunding page through the click button below:


  • January 2021 – trailer release.
  • January through to May 2021 – capital raise for film budget with partnerships and conducting pr events.
  • May 2021 – closure of gold sponsorship (subject to change should COVID-19 delay expedition date).
  • June and July 2021 – expedition takes place, film crew follows our journey. (Subject to change should COVID-19 delay expedition date).
  • August/September 2021 – release of film with premier (subject to change should COVID-19 delay expedition date)
  • November 2021 – COP26 (ambitious!)